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A different approach: What Fits.

Digital structure for small impact organisations tired of improvising.

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WhatFits — Who this is for
Built for organisations where marketing isn't the mission, but communication matters.

Who this is for

We support small teams ready to operate with more clarity and credibility without the cost of a traditional agency.

Social & Impact Enterprises

You've gained traction. Now you need digital structure to sustain it. We help you move from improvisation to a foundation that works.

Strategy · Websites · Visibility →

Nonprofits Navigating Complexity

Your work is serious. Your digital presence should reflect that. With clarity, consistency, and tools that actually support your mission.

Audits · Tools · Mentoring →

Integration, Inclusion & Social Change

Strong work deserves communication that matches its importance. We help your team tell the story your community already knows.

Content · Campaigns · SEO →

Purpose-Driven Small Businesses

Mission-led, but no one on the team "does marketing." We give you the digital basics done right. So you can focus on the work.

Foundations · Analytics · Support →
WhatFits — Services
What we do

A calm alternative to the (Digital) Marketing industry.

Structure instead of chaos. Clarity instead of guesswork. A digital foundation you can actually manage.

01

Digital Strategy & Consulting

Priorities, channels, and a realistic plan — not a 60-page deck. We help you decide what to do first, what to skip, and where to invest.

Prioritisation Roadmap Decision Support
02

Website Development

Clean, credible websites built on Webflow. Designed for your audience, easy for your team to manage after delivery.

Webflow CMS Responsive
03

Visibility & Search

SEO, content, and campaigns that fit your budget. So the right people find you, understand you, and trust your work.

SEO Content SEA Outreach
04

Tools, Analytics & Mentoring

The right setup, properly configured. We select your tools, set up tracking, and teach your team to run it without us.

Analytics Automation Capacity Building
05

AI-Assisted Marketing

We use AI where it actually helps — content drafts, reporting, automation — so your budget goes further. No hype, no gimmicks. Just practical efficiency for teams that can't afford to waste time or money.

Content Production Workflow Automation Smart Reporting Cost Efficiency
WhatFits — Why Us
Why WhatFits

We're not an agency. We're not selling growth hacks.

We work with small teams that need structure, not more noise. Our job is to make your digital presence functional, credible, and manageable — then help you run it independently.

01

Specialist in small impact organisations

Not a generalist agency trying to serve everyone. We focus exclusively on small teams doing meaningful work, and we understand their constraints.

02

Low overhead = honest pricing

No office rent, no account managers, no layers. Transparent, fair, and built for real budgets.

03

We build autonomy, not dependency

Our goal is to make your team more capable over time, not to keep you locked into retainers you can't leave. We teach, hand over, and step back.

04

Only what actually fits your reality

No upselling, no unnecessary complexity. We recommend what works for your size, your budget, and your capacity — nothing more.

Led by experience. Built for real-world challenges.

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Rubem founded WhatFits to support impact-driven organizations grow with clarity, purpose and realistic digital strategies.

With a background spanning digital marketing, project management, strategy, and hands-on execution, Rubem has worked closely with social enterprises, startups, innovation hubs and NGOs navigating growth with limited resources.

His work sits at the intersection of performance marketing, digital strategy and practical implementation, focused on helping organizations operate more clearly rather than simply “do more marketing.”

Rubem Silva
Founder, Marketing Manager & Digital Consultant
WhatFits — FAQ
FAQ

Questions, answered simply.

Find clear answers to common questions about our approach, process, and how we support your mission.

Usually we start with a foundation audit to understand where you stand. From there, it's either a website project, a strategy retainer, or both. Retainers start at €300/month. Everything is scoped clearly — no surprises.
We work with any small organisation driven by social or environmental purpose — social enterprises, NGOs, cooperatives, B Corps, and mission-led small businesses. If your work has real impact, we're a good fit.
Yes — that's often where we start. The audit tells us exactly what needs to happen first, so you don't waste time or money on the wrong things. We build from the ground up when needed.
We build websites on Webflow and work with tools like Google Analytics, Search Console, Mailchimp, HubSpot, and others depending on your needs. We always recommend what fits your size and budget — not what's trendy.
Yes. We work in English, German, and Portuguese. Communication happens in whichever language is most comfortable for your team.
No overhead, no account managers, no upselling. You work directly with the consultant. We focus on clarity and structure — not growth hacking or vanity metrics. And our goal is to make your team more independent, not more dependent on us.
Can't find the answer to your question? Contact us

Let’s start a conversation

Reach out with questions or ideas—no pressure, just a friendly chat.

You can send us a message using this form or schedule a call

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